Of Gravity
Exhibition and identity design that examines the weight of the creative measure and potential for experience.

Of Gravity is an exhibition concept for the Minimum Museum that explores the artistic process of minimalist sculpture Richard Serra. Serra’s work has been known to demand its viewers to engage with the physical qualities of his work, forcing an unfamiliar interaction with a new understanding. Following this notion, the catalogue is exaggerated in scale and atypical reader use, highlighting Serra’s sculptural and architectural extremes.

Art Direction:
Dermot Maccormack

Deliverables:
Exhibition Design
Identity Design